My name is Vardi Muradyan, and I am a fashion designer. I was born in Yerevan, where I also found my brand 70V3. My approach consists of the expressive elements of clothing. It is how I tell the stories of love, danger, and transformation. By viewing the human condition as a main source of inspiration, I created Second Skin, People Must be Punished (PMP), Sweet Sinner, and other conceptual clothing collections. As a firm believer in the power of collaboration, I have always appreciated working with creatives from diverse backgrounds. Musicians, experimental theatre productions, and film and video projects are some of the spheres that have the most experience. Recently, I took part in Ye's production team at the Rolling Loud Festival, a creative shoot for Mugler, the music video for Fein by Travis Scott, worked with Next Models Agency in LA, and more. I am currently concentrating on the work I do with new contemporary artists.

Photographers:  Gar Navasardian | Lusine Grigoryan | Artur Sargsyan