Hello there! I'm Christina, and I'm all about capturing beauty through my lens as a fashion and portrait photographer. Picture this: after spending seven years diving deep into the world of finance, including pursuing a second master's degree in Germany, I realized my true calling lay elsewhere. I took a bold leap, leaving behind the numbers and equations to follow my heart into the enchanting world of photography. Despite starting from scratch, I took small but steady strides forward. Fast forward a few years, and I'm thrilled to say I've had the opportunity to collaborate with fantastic brands both at home in Armenia and across the globe. My work has even graced the glossy pages of renowned magazines like Forbes Georgia, Tatler, Kaltblut, Rebel, and even British Vogue! In 2022, my dedication was recognized when I was awarded the prestigious Prince Claus Fund Partnership Network grant, with support from the Tbilisi Photography and Multimedia Museum. My project focuses on the Yazidis and their lives in Armenia earned me this honor. Now, armed with a clear vision, I'm on a mission to push the boundaries of creativity, inspire others, and embark on exciting new projects. With every click of my camera, I hope to weave stories that resonate and images that leave an indelible mark on hearts and minds alike.

The project is for Yerevan Mall, celebrating its 10th anniversary under the theme "The Mall of the City". Why "The Mall of the City"? Because, according to numerous surveys, when people mention a mall, they're referring to Yerevan Mall. The campaign aims to showcase the city's people, cinema, style, and fashion. All the outfits featured in the photos are from stores within Yerevan Mall.

Photographer: Christina Arutyunova