Hello, I'm Monte Harutyunyan, a philosopher from the Armenian Highlands. In an era dominated by technological advancements like ChatGPT, Google, and Spotify, I firmly believe that humanity's true quest lies not in seeking answers, but in asking the right questions. As a philosopher, my mission is to guide others toward introspection and critical thinking by helping them unearth profound inquiries that lead to deeper understanding and meaning. After my competitive snowboarding career, I shifted to developing a freeriding culture in Armenia. This led to the co-founding of IRIDEARMENIA, a public project aimed at organizing events, competitions, expeditions, and operations. Collaborating with Armenian-based riders, athletes, movement artists, and pilots, we forged a vibrant community united by our passion for adventure and exploration. Inspired by my experiences in the outdoors, I developed my own layering theory adapted to the unique landscapes of Armenia and the dynamic urban culture. This journey ultimately culminated in the co-founding of PALMONFIST, a tech-wear brand that seamlessly blends functionality with style. Through PALMONFIST, I seek to strike a balance between outdoor activities and fashion, mountains and cities, artists and athletes, nature and culture, aesthetics and ethics, love and power. My life's work revolves around finding equilibrium among life's diverse dimensions, and through my philosophy, outdoor exploration, and entrepreneurship, I am trying to inspire others to start their own journeys of self-discovery and balance.

Photographer:  Mher Galstyan