Lilit Galstyan X Say Yes Agency

Each of us has faced a moment of feeling out of place - surrounded by people, yet disconnected. Sometimes, the only way to preserve authenticity is to escape the endless celebration of vanity and the masquerade of hypocrisy.

Story

Four friends leave behind a glamorous party and run away to the lake. Exhausted by the artificiality of social facades, they seek something real - a return to what their souls truly crave. In the end, they catch a great fish - a symbol of renewal, connection, and inner peace.

For them, fishing becomes a quiet rebellion - a way to reject pretense and choose honesty, friendship, and self-reflection instead. When you choose yourself and those close to you, you rediscover the moment of life.

The final frame - fish in hand - stands as a metaphor for victory over human imperfection. Its composition draws inspiration from Steven Spielberg’s iconic film Jaws (1975), where fishermen proudly pose with their catch.

Photographer & Art Director - Lilit

As a photographer and art director, I was deeply inspired by the idea of escaping from reality and finding one’s own magic in one’s own world. I wanted to connect this feeling with still life - to tell ordinary people about their own magic, the beauty of life, and the harmony of colors that surrounds them every day.

Through this story, I aimed to show that even the simplest moments can carry quiet wonder - if we only choose to see them.

Art Director at SAYYES models - Timofey Shulakov,

“This shoot became a kind of emotional outlet for me after an unpleasant situation with a performer’s cancellation in Armenia. Unfortunately, nowadays people often hide behind religion, judge others, yet commit terrible acts themselves.

I wouldn’t want this work to become a point of conflict - on the contrary, let it remind people that it’s important to choose your own feelings and, above all, look within yourself.”

Stylistic Inspiration - Lilit

While working on the styling, I felt surrounded by both vintage and modern still life energy. I was inspired by the colors of Celine’s latest collection and wanted to create something simple yet expressive.

I also wanted to show how much fashion and inspiration I find in the clothing of everyday professions - like fishermen. Their outfits almost never change, yet they always look timeless and stylish. It’s about finding elegance and poetry in the ordinary - where practicality meets quiet grace.

We also decided to keep the cross - a subtle yet powerful element, the meaning of which we prefer not to reveal. The girl with the blurred face.

Unfortunately, we couldn’t show the model because her parents didn’t allow it - they considered the clothes “too revealing.” And that once again shows how people create artificial boundaries and restrict creative freedom.

Photographer: Lilit Galstyan

In Frame: Phily Amani | Liv Levon | Dina Sargsyann

Art Directors: Timofey Shulakov | Lilit Galstyan

Producer: Dariam Rkoyan | Timofey Shulakov

Video: Alen Baghdasaryan

Styling: Lilit Galstyan

Brands: 5 Concept Store | Zavtra Zanovo

Agency: Say Yes