Khsh.fm is an online radio that believes every moment has a soundtrack. The brand’s playlist begins with three: the moment Hayk founded the station, the moment Gor joined to bring structure, and the moment Gag came in to complete the trio.

It all started as MMJ.fm. At first, it wasn’t a brand - it was Hayk’s personal online radio for friends: handpicked tracks, mostly jazz, crafted for mood, simplicity, and daily life. Later, when Gor joined, the idea began evolving beyond just streaming - into building a community, recording DJ sets with Yerevan artists in unique spaces, and capturing the pulse between music and moment. Then Gag entered the mix and added the final spark.

Later, through a collaboration with Kesberan Creative Collective, MMJ.fm turned into Khsh.fm. The brand evolved around the idea that we often live inside our dreams. We imagine that life will truly begin once we reach them - and in that process, we lose our real life: the everyday. We start treating the everyday as something separate from us - repetitive, average, sometimes boring. We do certain things as if they were mere tasks: grocery shopping, going to work, washing dishes, and so on.But the everyday is made up of these seemingly dull little moments. To truly enjoy life, we have to start seeing these short, ordinary situations as moments.

Because drinking coffee is just a habit - drinking coffee while listening to Erasmo Carlos’ Gente Aberta, imagining the Latin sun and the gentle summer breeze - that’s a moment. Khsh.fm creates and supports music in many forms, offering lessons, production, collaborations, and events. Most importantly, KHSH.fm is a space and community for local enthusiasts who truly appreciate music.

Beyond personal listening, Khsh.fm also offers professional in-venue music solutions for businesses. They address common issues Armenian businesses face, such as using uncurated, unlicensed, or poorly managed music - which leads to compromised customer experiences, legal risks, and operational inefficiencies. Khsh.fm helps businesses ensure legal compliance, and optimize operations by providing expertly curated and professionally managed music services - transforming background music into a strategic asset.

With a growing base of unique artists, KHSH provides specially licensed playlists designed to match the atmosphere and rhythm of every business moment - from morning coffee spots to late-night bars.

Photographer: Lush Hakobyan