Jhangirian Clothing Line, founded in 2017 by Armenian fashion designer Narek Jhangirian, is not just a fashion brand; it's a philosophy and a lifestyle. Their ethos revolves around three pillars: Breaking Norms, Dreaming, and Becoming a Clan/Army. Breaking Norms is central to Jhangirian's identity. It challenges fashion industry conventions, emphasizing that quality isn't determined by production volume. By shattering stereotypes, Jhangirian empowers young talents to realize their dreams. Dreaming is the brand's foundation. It believes that dreams lead to something extraordinary. Jhangirian's goal is to create clothing that complements the wearer, fostering confidence and empowerment. Becoming a Clan/Army is the final aspect of Jhangirian's philosophy. Wearing Jhangirian signifies support for a movement that stands for equality and strength. It's a brand that thrives with customer love and support, just like nurturing a newborn. Join the Jhangirian Clan/Army, break norms, and make your dreams real.

Photographer: Christina Arutyunova

In frame: Daria Logacheva