GFRND X VICTOR ZATIKYAN X HERITAGE SELECTIVE
GFRND X VICTOR ZATIKYAN X HERITAGE SELECTIVE
GFRND X VICTOR ZATIKYAN X HERITAGE SELECTIVE
3 min read
3 min read

Hey there, I'm Yulia Zakaryan. Born x raised in Yerevan. My background is in Linguistics but I have studied music and played musical instruments since childhood. I've experimented and performed in different formats - from vocal to piano. Recently I've been immersed in the electronic music scene. 'm currently focusing on producing music and DJing.
Creating visual sequences that open random associations in the head of the viewer. A stream of seemingly incoherent associations provokes ideological contrapuncture. I am trying to learn the components and foundations of visual storytelling, in particular the various practices of using and manipulating photographic film, and reproducing them in new forms, combining audio, video, and graphic design. After a two-year hiatus, my connection with visual perception and reproduction became more conscious.
Heritage Selective, established in 2023 by Argishti Antonyan, is an Armenian clothing label that is focused on the experimental approach to fashion. The brand draws its inspiration from a meticulous study of Armenian society, culture, and individuals, combining genuine representation with romanticized fantasies. Every collection is a tribute to the designer’s intimate relationships with his loved ones and cherished memories. By handcrafting each piece, the designer engages in self-reflection, reestablishes connections with friends, explores personal ideas, and conveys emotions. All garments are made in Yerevan, Armenia.
Photographer: Victor Zatikyan
Brand: Heritage Selective