I am Armenian, born in Armenia, but when I was one year old, my parents moved to Russia. Three years ago, I came back home to Armenia. Here, I finally allowed myself to be who I truly am: free, genuine, and creative.

I am a stylist, colorist, and influencer. Since childhood, I have had a unique way of seeing the world. I have always noticed details, shapes, colors, and the energy that flows between them. At 17, I studied management, graduated, and worked in that field for some time. But the longer I stayed there, the more I felt that I was living someone else’s life. My path is creativity, freedom, and beauty that comes not from rules but from the soul.

Today, my workplace is a space where not just hairstyles are created, but emotions. Through hair and image, I express what words cannot say: inner strength, vulnerability, emotion, and individuality. For me, hair is a canvas where I paint my vision of the world, of people, and of the energy around them. Every color and every shape is an act of self-expression, my dialogue with freedom.

I often think about why many people in Armenia are afraid to be creative, afraid of bold haircuts, unusual colors, or being judged. But beauty is not a frame. Beauty is a way of being yourself.

And I feel it is time for a change. I want to start a small revolution in Yerevan to inspire people not to fear self-expression, not to fear color, shape, or difference. So that no one hides their individuality under the weight of others’ opinions.

Sometimes I look at the Yerevan sky from the studio window and think how incredible it is to be here, surrounded by mountains, light, and inspiration. My day begins with coffee, silence, and the thought that today I can once again give someone confidence, beauty, and freedom.

My work is not just about hair. It is about energy, vision, and transformation. When a person looks in the mirror and sees not a mask but their true self, that is the real meaning of what I do. I often notice how, after working with me or even just talking to me, people change. They become calmer, more confident, and more radiant. Sometimes, one conversation is enough for someone to finally allow themselves to be who they have always been inside.

I want my work to carry light, freedom, and courage and to inspire people to feel, to dream, and to be themselves. I believe that beauty can be a revolution, quiet, sincere, and deeply personal. And if even one person, after my work, dares to be themselves, then it was all worth it.

Goddess Anahit, my modern interpretation. This is not just an image, it’s art, my vision of ancient feminine power and beauty reimagined in a contemporary context.

Photographer: Vazgen Harutyunyan

Personal Portrait: Izabella

In Frame: Marina Soloyan

Collaboration with: Tumo Studion | Haze Yerevan