I'm David Khodjamirian, a multidisciplinary artist based in Yerevan. My journey with Pantalon began when I was initially invited as their art director. Over time, I became deeply involved in various aspects of brand development, playing a significant role in shaping its identity.

Right from the start, I've been responsible for producing a wealth of visual content. This includes crafting distinct hidden illustrations tailored for each collection and creating drawings and animations for Pantalon's social media platforms. I view Pantalon's pants as unique wearable pieces of art, and I've devoted a significant part of my artistic focus to establishing a communication language that embodies the brand's essence.

As the art director, I aim to construct a multifaceted, captivating visual universe for Pantalon that not only captivates but also sets the brand apart from the rest.