Actress, model, singer, and creator of the brand “karol._bags.” Or simply — someone who creates beauty.

From scratch. With character. With soul.

The journey started back in sixth grade — acting school, stage, competitions, performances. Since childhood — constant motion: a restaurant at home, pots as tripods, volleyball in the morning, choir in the evening, and a photoshoot on a stool in between.

Sewing, music, improvisation. Piano — self-taught. Ukulele? Learned it in a day. If something sparks interest — it gets done. No “Can I?” Only “I must.” In the mix — aerial gymnastics, volleyball, breakdance, C-walk, crafting, skirts for grandma, wallets for mom, toys for my brother, and building machines from construction kits. A hyperactive childhood with no pause. Always searching for something new — and even cooler.

When the time came to choose — Armenia it was. Learned the alphabet in two weeks, watched a few local series, and got into a theater university — on the Armenian-language faculty. That’s where the real path began: from stage — to camera, from a minion costume and delivery jobs — to castings, shoots, projects, and contracts. Music videos, commercials, stage performances. Worked with Iveta Mukuchyan, Artash Asatryan, shot for Burger King, Sirooni salon in LA, and of course, Acba Bank. Not just a campaign — my face was on banners all over Yerevan. Someone called my mom and said, “Did you see? Your daughter is all over the city.” She replied, “Daughter… I’m in shock.” And many more projects followed.

Now it’s all about shoots, music, photos, movement, and the brand. Bags aren’t just accessories — they’re an inner monologue sewn into fabric.

If there’s desire — there’s a way. That’s how the brand was born. First — just for myself. Then — for everyone who feels the same way. From scratch. Handmade. With soul. Because creativity isn’t about “maybe.” It’s about: “I want — so I will.”

Hang me upside down and say, “You’re a bubble.” I’ll play it. I love absurdity. I love the weird. I love to transform.

Every shoot is a chance to find out who I am today. And honestly? I never know. That’s the thrill.

Multifaceted — not as a pose, but as a truth. On set, I often hear: “Do you ever stop?”

The answer is — no. And I don’t want to.

There are agents in this story, and people who showed up at the right moment, but I’ve learned to be my own engine, support system, and voice. I’m not afraid to search for opportunities myself — there’s freedom in that.

Now — it’s growth, forward motion, ambition: films, runways, stages. What used to be a dream — is now in motion.

…creativity isn’t about “maybe.” It’s about: “I want — so I will.”

Photographer: Arm Mejlumyan