I’m Ani, but known as Anichok. In my world, art is everything. From the streets of Yerevan to the bustling fashion scene of Florence, Italy, I find inspiration everywhere. Currently, I’m a student at Polimoda fashion school in Florence, Italy, where I’m delving deep into the world of fashion.

My journey into styling began in Italy, where I originally came as a fashion designer. However, life had other plans for me, and I happily embraced the path of a stylist. I’m drawn to the editorial sphere and the magic of fashion films, where I also serve as an Art Director. As a stylist, I’m a storyteller at heart. Every detail in my work holds meaning, each piece weaving together a narrative that reflects my passion for art and life itself. Beyond fashion, I’m also a painter, with my canvases serving as reflections of my journey and experiences

In essence, my life is art, and art is my life. From the clothes I style to the strokes of paint on canvas, creativity flows through everything I do. I deeply believe that what we wear is an extension of ourselves. It speaks volumes about who we are and serves as a reflection of our souls. This belief underscores the psychology behind fashion, which fascinates me endlessly. Understanding how clothing influences perception and identity is a cornerstone of my work and a source of continual exploration.

I am Armenian, and I carry my heritage with pride, even as I live and study outside of Armenia. All my world revolves around Armenia, and its rich culture and history inspire me in every aspect of my life and work.

Photographer: Merie Lin

In Frame: Nina

Styling: Anichok

MA: The Trend Scouting

MUA: Mery Mkrtumyan

Brand: Aram Nikolyan